Pricing
Finding the right subscription pricing involves balancing cost and benefit. The goal is to ensure subscribers feel they're getting enough value for the price they pay.
Consideration
Pricing can vary depending on a few things:
- Audience: What is the size and engagement level?
- Demand: What is the demand for the creative work you're doing?
- Frequency: How often are you delivering value?
Ranges
Some common pricing ranges are:
- Low: $1-5
- Medium: $5-15
- High: $15-50+
A general rule-of-thumb is: subscriptions with lower price points tend to have more subscribers, and earn more money in absolute terms, whereas subscriptions with higher price points tend to have fewer subscribers, and earn less on average.
There is no right answer with regard to pricing or subscriber volume, go with what feels right for you✨ You can always change it later.
Tiers
For tiered pricing we can take our range baselines and map them to tiers:
- Basic: $1-5
- Mid: $5-15
- Top: $15-50+
Simple is better, limit the number of tiers to avoid overwhelming subscribers. A good reason for tiers is when you have a wide range of offerings to bundle together. Learn more about tiers (opens in a new tab).
Free Subscriptions
Free subscriptions are a low commitment way for subscribers to get a taste of your offerings and see if they want to fully take the plunge.
A free subscription could include just one benefit. While paying subscribers receive this in addition to other benefits, it allows free susbcribers to get some value and keeps them in the loop.
Free susbcriptions can work well in both 2 or 3 tier pricing models.